Social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration. Now that these ..

What is social media? - Definition

Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. ... One of the key components of SMM is social mediaoptimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.